Robert Crady III, Director, Relationship Manager

Rob is a Director and Relationship Manager of the Baird Trust Wealth & Family Office. In his role, Rob works with ultra-high-net-worth clients and families in all aspects of their financial life. He has more than 26 years of experience in the wealth management and trust industry, with a focus on generational wealth and business succession planning. Rob holds the Certified Trust and Fiduciary Advisor designation from the American Bankers Association and an insurance license. He is a member of the trust company’s Strategic Planning Team.
Before joining Baird Trust, Rob worked as a client advisor and relationship manager in the Private Client Group at National City Bank. He has a degree in economics from the University of Kentucky. Rob has served on the board of directors of Nativity Academy at St. Boniface and Bingham Child Guidance Center, is a past president of the Cabbage Patch Settlement House and currently serves as president of the National Alumni Board of Directors at the University of Kentucky. He also serves on the Planned Giving Committee for the Center for Women and Families. Rob joined our firm in 2009.
Rob lives in Louisville, Kentucky, with his wife, Holly, and dog, Max. He and Holly have two children, Robbie and Abby, both currently in college. Rob enjoys traveling, spending time with family and a myriad of outdoor activities (including gardening).